March 29, 2023
From Passion to Pints: How Robert Young is Revolutionizing Craft Beer in Augusta
Turning passion into purpose isn’t always a straight path—and Robert Young’s journey into the world of craft brewing is proof of that. What started as a curiosity sparked during his travels quickly evolved into something much bigger: a mission to bring culture, creativity, and community into Augusta through craft beer. His story is one of patience, persistence, and boldly stepping into spaces where representation is still growing.
We talk about the realities of building a business from the ground up, the challenges of breaking into an industry where he doesn’t often see himself reflected, and the importance of staying true to both tradition and innovation. Robert also shares how he’s working to reshape the craft beer scene in Augusta—creating something not just for today, but for future generations to be part of and proud of.
Episode Highlights
[01:51] – How travel and military service sparked a passion for craft beer
[03:38] – Why Robert chose Augusta and his vision to bring new experiences to the city
[05:13] – Navigating perception and education around craft beer in the Black community
[06:38] – Gaining hands-on experience through Savannah River Brewing Company
[09:00] – The challenges of securing funding and breaking into the industry
[10:41] – The importance of diversity and inclusion in craft brewing
[12:45] – Advice for aspiring brewers: education, networking, and persistence
[15:20] – His creative process behind brewing and developing unique flavors
[18:03] – The role craft beer can play in Augusta’s growth and culture
[19:48] – What it means to be the first Black brewer in Augusta
[26:11] – The meaning behind “Tapped 33” and its connection to Augusta
[29:06] – Where to find his beer locally and how the brand has grown
[33:08] – Words of wisdom: “Do it… until the world ends.”
Links & Resources
- Tapped 33 Craft Brewery http://www.tapped33.com/
- Instagram: https://www.instagram.com/tapped33
- Visit Augusta https://www.visitaugusta.com/
Follow Amelia
Instagram: @AmeliaOldOfficial
Website: https://AmeliaOld.com
If this episode inspired you, share it with someone who’s chasing a dream or looking to carve their own path. Don’t forget to follow, rate, and leave a review—it helps these stories reach more people and continue making an impact.
Transcript
WEBVTT
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Everyone has a story to tell.
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We connect and relate to one another when we share our stories.
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My name is Amelia Old, and I am your host of Voices of Inspiration.
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Join me as I share stories of friends, family, and strangers through my everyday life and travels.
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We will laugh, possibly cry, but walk away feeling connected more than ever to those around you and ready to be the change our world needs.
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Everyone has a story to tell.
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What's yours?
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Our guest today is a true trailblazer in the world of craft brewing.
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Robert Young is the first black brewer in Augusta, Georgia, and the owner and head brewer of Tapped 33 Craft Brewery.
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Robert's passion for brewing began as a hobby and quickly turned into a dream of starting his own brewery.
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With hard work and dedication, he has made that dream a reality.
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Robert's story is one of perseverance, creativity, and the power of pursuing one's passions.
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He has overcome many obstacles to bring Tapped 33 to life.
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Join us as Robert shares his journey from home brewing to becoming an assistant brewer at Savannah River Brewing Company, and finally launching TAPT 33.
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He also discusses his approach to brewing, the unique flavors and techniques he incorporates into his beers, and his commitment to diversity and community.
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I'm honored to have Robert join us to share his story and insights into the world of craft brewing.
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Whether you're a craft beer aficionado or just love a good success story, this episode is not to be missed.
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Good morning.
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How are you?
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Good morning.
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Good morning.
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You are the owner of TAPT 33 Craft Brewery.
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What inspired you to become a brewer?
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Like how did your love for beer develop?
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Yeah, that's a good question.
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I actually started when I was in the Navy and traveling overseas, I went to Germany and Prague and fell in love with the beer culture in Germany and Prague, visited the Pilsner Urquells brewery in Prague.
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And Pilsner, like it's a very common beer now, but that's where it originated in Plitzen, which is the name of the city.
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So the actual beer is named after the city in a way.
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And I went there to the brewery and had an unpasteurized, unfiltered Pilsner.
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And I had an aha moment, like, what is this?
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Like it was like the best thing I ever tasted.
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And paired with the food and everything like that, and then the atmosphere and the environment.
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I was like, this is amazing.
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And so I got back to the States, and I'm always a hobbyist.
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I'm always looking for things to get myself into.
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And I wanted to learn how to make beer.
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And so I started hobbying as a home brewer, making beer and trying to perfect the practice, making a decent beer to drink.
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At first it was kind of hard because it's a steep learning curve, but I fell in love with just the art of making beer and the science behind it.
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And I was able to continue moving forward with that thought process.
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And Augusta didn't have a brewery at that time.
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So I thought that would be a great opportunity as an entrepreneur to open up a brewery here.
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Well, first of all, thank you for your service.
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Who you were raised, born and raised in in Atlanta, correct?
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Yes.
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So I actually lived in Atlanta for like six years.
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I'm originally from Georgia.
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I live in the Carolinas now.
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Yeah.
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I'm really familiar with Atlanta.
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After your service, what made you settle into Augusta?
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So yeah, that was actually pretty cool because I could have always moved back to Atlanta.
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And I love Atlanta.
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That's like my favorite city.
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But I saw that there was an opportunity here in Augusta.
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And instead of traveling to Atlanta every weekend, I was like, well, how about if I bring Atlanta to Augusta?
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Instead of the things that Augusta doesn't have, or the things that Atlanta has are Augusta Douglas.
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I was like, well, they're like, we have an opportunity here to make this city a great city.
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And so that's just what my mission is or what I'm trying to do is I offer the city of Augusta things that people will leave Augusta to go find and do.
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So I just wanted to bring it here.
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So what did your like friends and family say when you were like, I'm gonna brew beer?
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Friends always excited about that.
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Family Sure.
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They probably want to be your taste tester.
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Yeah, family not so much.
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Uh they were okay with it, but you know, they were just like beer, like in it's very interesting because then the black community, you know, we drink beer, but craft beer is not really a big thing.
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So and as you grow it's growing now, but uh there's a lot of education that still needs to happen, a lot of advertisement that needs to happen that this is a thing that you know black people do and our community would like.
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And so it was a lot of education for the family.
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Um just trying to teach them about different beer styles, teach them about different tastes.
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And so they're learning and they're growing with me and they're enjoying that process as well.
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So but the friends, they were all down for it.
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They were truly up there.
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I imagine so.
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Now you've I mean, especially being in the Navy, you've traveled extensively.
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How did all of that you've talked about it a little bit, but how did all of that influence your brewing style?
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It influenced my brewing style because I wanted to stay true to the original style of the beer.
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And so, you know, going to Germany and having true German beer, going to Prague, going to Italy, being in Europe and having these like true to style beers, I realized that, you know, the American craft things, they're like, they go out to the extreme and they try to make these weird funky beers, keep tape devolving and stuff like that.
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But I wanted to still stay true to style.
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And so while I'll make the crazy styles and do like, you know, weird funky stuff, I definitely want to create good solid base beers.
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If you want a good Pilger, I'll make Dickler.
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If you want a good Munich Ellis, I'll make a good Munich Ellis or a good English brown elf, you know.
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So I want to say true to those because I think you don't have those in the craft industry as much.
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And so, you know, that's my passion in educating people about beer.
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Well, now you uh before you opened your own business, you were involved with Savannah River Brewing.
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Can you talk a little bit about that?
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Yeah, so it's been a beautiful collaboration with them.
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I started out, they knew that I was a home brewer in the local area.
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And so they allowed me to come in and volunteer with them.
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So I was able to volunteer for a couple of our back and bring my own activities and they would put it on tap, people get to try it.
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And they knew that my end goal is to open up a brewery of my own.
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And so they allowed me to come in and volunteer with the batches that they did.
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And eventually it got to the point where they're like, we actually need some help, and we'd like to hire you on Evans Listen Brewer if you're wanting that uh position.
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And I was like, Yeah, I definitely want that guy to get you more experience in the industry on the professional side instead of just being a home brewer.
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And so I started working for them and been a beautiful journey with them.
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And they allowed me to work as a listen brewer and then eventually create my first batch, and that's in distribution now.
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I think that's really cool because I feel like not all businesses would just allow someone to come in and spend that kind of time with them, especially knowing that your end goal was to essentially have like competition, right?
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Right, exactly.
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And so that's the beauty of the craft brewing industry.
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I think it's a very unique industry compared to any other businesses, right?
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Because I've been all over to every brewery.
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Once you let them know, hey, I'm a brewer, they open their arms and they open doors and they'll welcome you in and give you like trade secrets and like understand, oh well, this is what you need to do.
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I was originally in the mentorship program for the Brewers Association.
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They have a mentorship program for diversity, equity, and inclusion.
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And basically just exposing people of different diverse backgrounds to the industry and to mentors that allows you to do a little bit more knowledge base that you might not have gotten otherwise because you might not be in the area where you can actually access those kind of people.
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And so I did that with Palace Paul and allowed me to get way more outfits and understandable knowledge to the industry on top of working with them delivered as well.
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So what do you think have been some of like your biggest challenges through this?
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Some of my biggest challenges were honestly understanding how to build the uh equity up for capital.
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And so that's a big challenge going out to investigating, talking with investors, and just learning that process of like building capital and trying to source capital.
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That's the big thing that I didn't understand at first.
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When you want to start a business dream, it's like, oh, yeah, I want this is what I want to see happen.
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But then you have to go out and get the money for it, yeah.
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Right.
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Make that happen.
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And so that was a big learning curve for me.
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And then also I think being joined by this industry, a lot of people test me as far as my knowledge, they try to get me to prove that I actually know what I'm talking about.
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Because they just don't see that that often.
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And so when you see a black guy brewing beer, you're like, oh, they're different.
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Um but can he really boom beer or can he really start a brewery and stuff like that?
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And so I noticed that was one of the things that I had to overcome in this industry, even when I met my lawyer for the first time.
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He knew me by name or by email.
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But when I met him in person, he was like, Oh, I was like, Yeah.
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I wasn't expecting to be black.
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I was like, Yeah, I am, and you know, it's just a different time now.
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And so, yeah, I think those are the biggest challenges.
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In what ways do you think the crafts beer industry can do a better job of recognizing and celebrating diversity and inclusivity?
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Yeah, I think we are actually starting to give this as well.
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I know the Brewing Association, they are young whole inspires, try to do everything they can to highlight diversity and inclusion.
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I think the craft beer industry as a because if you think about the craft beer movement, it's it's pretty liberal in the sense of beer battling the big giants of the beer world, Red Wy Drink, the Miller, of course, and stuff like that.
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And so by nature of being the little guy, you have to fight for all the other little guys too out there.
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And so I think that helps, but it's still an issue dominated by white men.
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And so I think there's a lot that of learning that still has to be done with that.
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And so there I think we're doing a really good job.
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I think there's definitely more work we can do.
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Even at the breeze that I work at now, I do have to educate sometimes about different things like yo, you can't say that or do that or think that way because it's gonna make somebody else feel this way.
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But even when it comes down to Juneteenth being a a national holiday, it's like, well, we'll celebrate everything else, but are we gonna celebrate black?
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There's that now a holiday that you think we celebrate.
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And I think it's all about education.
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Like I said, there is a big task of black people in the country that drink beer and my mouth and fucking craft beer.
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They come to a brewery and there's nothing like they know.
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It doesn't look like anything that they're doing.
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Which is educating.
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I'm trying to get ultra tapes in uh the industry that allowed other ethnic group, other people to just go walk in.
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What advice would you give to aspiring brewers, especially those that might not see themselves represented in the industry?
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Read a lot.
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And read everything because there's so much to know.
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So for a brewer, somebody that's passionate about making brewery, we're learning all the science behind it, the art, the craft of looking here.
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But then if you're trying to start a business deep on the business side of things, you need to learn the financial aspect.
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You need to learn the advertising marketing aspect, uh running a business, but how what does the PML look like, you know?
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And so there's just a lot of different hacks you'll have to look here, and a lot of different things you'll have to know.
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You don't have to know it all, but you definitely can know uh or have a network of people that you can call to have the answers that you might need.
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And so I think that's one of the biggest things I would tell an inspire start to build that network of people that have those knowledge that you might not have that you can kind of lean on or reach out to and say, hey, what do I do in this situation?
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Or what's the answer to this question right here?
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And I think once you build that network, it's it does one that's core and telling you for Yeah.
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Now networking is definitely key in any any any industry.
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Yeah, I agree.
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And I even some for a brewer one that doesn't look like the status for a white male is there.
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I would say don't be offended yourself and rehab something software to machine to the culture of beer.
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Beer in the cultural place product always been so day one, just an exception.
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And so as long as you need to make something or cultural American, it you'll go for it.
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How would you describe the craft beer scene in Augusta?
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He's a beer deserter beer.
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We don't really have what we have to brewery outside the line coming out and is not a big craft scene yet.
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So that's one of my goals that put it together with goals to create that scene, create that environment.
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Second by the city, my population enjoy the thing.
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So and then we have a big boom master we come in.
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We have the ability to support more bloom in that area.
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So if this comes down to people coming in and that's it, take the city and investing in the downtown area and the downtown government accepting here and putting laws in place that allows that to happen.
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What's your approach when it comes to like experimenting and recipe development?
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It is all about I don't even know, to be honest with you.
00:15:24.559 --> 00:15:30.559
Um sometimes you'll just come out of the room and I'll just have an idea of like, oh, let's try this, so let me think about that.
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A lot of times I'm gonna start with something very basic, uh like the base profile, because I want to stay peeing style on certain beers.
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So if I'm trying to stay true to style, I'll definitely do my research.
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What's the water profile, what minerals profile with the water, what are the typical hops and all the mops that are how do I say true tops?
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Um, and then I'll start to add the layers to it and say, okay, well, I think this is a great beer, but what about if I add some vanilla?
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What if I add a fruit?
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But what if I add this type of hop, that type of hops?
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And then mask will actually be created in the thought that I mean um use my creativity to create.
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I love gel style of beer, and so I brew some Saison every spring with pear and oak chicks and soaked in white wine and chardonnay.
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And so that's probably my favorite, I would say.
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With this, how do you balance like tradition and innovation?
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I balance it by saying, okay, if I want to brew a beer for a for a certain style, I'm gonna say cheaper style.
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I want to educate somebody on let's say a doppelbox or our telephone, I'm not gonna do a meat and double.
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I'm gonna say true to that style.
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When it comes to everything else, free range.
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I'll innovate as much as I fucking can.
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I'll get crazy at the idea.
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I want to try something new.
00:17:05.200 --> 00:17:09.200
Now, do you or will you lose like local ingredients?
00:17:09.680 --> 00:17:10.240
I try to.
00:17:10.799 --> 00:17:11.759
Yeah, it's very hard.
00:17:11.920 --> 00:17:23.519
Yeah, because we don't really have many local things, but you can be local honey, I'll be local honey put, say on, and then local fruits like must die like that.
00:17:24.160 --> 00:17:28.480
We don't really have much large pot malt that I love to do out here.
00:17:29.200 --> 00:17:38.720
Well, I mean, you could set you could sell the one with honey this time of year by telling everyone it will help them with their Georgia allergies.
00:17:39.200 --> 00:17:40.319
Oh, yeah, for sure.
00:17:40.559 --> 00:17:40.880
Yeah.
00:17:41.039 --> 00:17:45.119
And I mean, yeah, the Georgia allergies or the Georgia pollen is bad.
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Yeah.
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So it is really bad there.
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But I mean, we have some rain, luckily, that's the week to help knock it down, but it's gonna come back to trail.
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Yeah.
00:17:55.519 --> 00:18:02.240
Now, what role do you see craft beer playing in Augusta's role and economic landscape over time?
00:18:03.119 --> 00:18:10.880
Well, so like historically in America, some good vibrant craft roots ultimately in a lot of children.
00:18:11.359 --> 00:18:19.039
And so I feel like sleeping create a school will drive people coming in other than that one missing a master.
00:18:19.680 --> 00:18:20.960
I think that it will help.
00:18:21.119 --> 00:18:25.039
And then also just having a diverse lap here scene.
00:18:25.119 --> 00:18:29.119
I was in Charlotte a couple weeks ago, and they have such a vibe with that.
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That's where I live.
00:18:30.480 --> 00:18:31.359
Yeah, I love it.
00:18:32.000 --> 00:18:32.880
Don't get up there.
00:18:33.119 --> 00:18:39.440
And you have these different pockets with different library all pumped together, and they all do really well because one each other.
00:18:39.599 --> 00:18:55.759
Um, but you can see how the diversity of it, the inclusion of it, and the economic uh contribution it leads to because things start to grow around that class, they start to build highlights, they start to do all art and all these other things.
00:18:56.480 --> 00:19:07.920
People want to grapes wither and their dog out, or go out meet friends over a beer and place all the those that seems to me that are able to make that deal.
00:19:10.000 --> 00:19:21.759
And you're not gonna be the strongest house as a big blow city as I look at the city's husband as a model, but the downtown area green goes on a really good job at bringing that money.
00:19:26.799 --> 00:19:35.599
I think you can't want to move now as well.
00:19:37.039 --> 00:19:47.039
How do you see your role as the first black rural in Augusta intersecting with a city's rich history and heritage, particularly as it relates to the African American culture?
00:19:48.079 --> 00:20:07.039
Yeah, I think that's something that I have to be mindful of that because this is such a an industry that should not be in the black community and being atlanta, where the community, you know, the higher middle class sometimes like being a lot of business.
00:20:07.680 --> 00:20:10.160
I think we move a little bit slower here in Nebraska.
00:20:10.559 --> 00:20:26.319
And so I I I personally think that it's just being the heights first off and allowing myself to be out there and people and then getting no people who want to make it talking about and it makes these like, oh my god, it's talking with them.
00:20:26.640 --> 00:20:31.359
They share those stories with their phones and they share those stories and then they get interested.
00:20:31.519 --> 00:20:39.359
And I've had many people come inside the brewery here once a toy growth with the door for me and that's scary.
00:20:41.680 --> 00:20:59.519
And so it's it's a basement on bang, hey there is craft beer here in a guster, you don't have to just go to a new store or a bar or whatever and come to the brewery in the same environment or a better environment, honestly, but in a bar.
00:20:59.599 --> 00:21:11.920
And so that's my goal is to instill culture, my culture into this industry and through my business and have people comfortable when it comes to now.
00:21:12.160 --> 00:21:16.400
What are some of your favorite things to do in Augusta when you're not in the brewery?
00:21:17.599 --> 00:21:24.960
I'm a I'm an indoor type of person, but I do love if I'm guys just chilling out reading or something like that.
00:21:25.039 --> 00:21:26.480
I love to get a paper like that.
00:21:26.640 --> 00:21:38.880
I draw a lot of intellectual ride and a walkable swap and able to see all just the type of animals and teaching out nature or just beautiful.
00:21:39.759 --> 00:21:45.759
So I had to say my number one thing to do is be much walking, walk around on the okay too much.
00:21:48.000 --> 00:21:48.559
That's cool.
00:21:48.799 --> 00:21:52.400
You said that when you're not in indoors reading, what what do you like to read?
00:21:53.440 --> 00:22:02.640
Oh you know, what I don't like to answer your questions are anything philosophy based I love soft help style, especially philosophy.
00:22:08.160 --> 00:22:10.720
Yeah, more philosophy-based style book.
00:22:11.039 --> 00:22:12.559
I collect antique books.
00:22:12.720 --> 00:22:14.400
So yeah.
00:22:14.559 --> 00:22:14.799
Yeah.
00:22:14.880 --> 00:22:15.759
So I really love that.
00:22:15.839 --> 00:22:20.720
I just got my oldest book a couple of weeks ago from 1747.
00:22:20.880 --> 00:22:21.039
Yeah.
00:22:21.359 --> 00:22:22.079
Oh my goodness.
00:22:22.160 --> 00:22:22.559
What is it?
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